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Fathom Analytics vs Mixpanel

Fathom Analytics and Mixpanel are both analytics tools. Fathom Analytics: Simple privacy-first analytics with no cookies and full GDPR/CCPA compliance Mixpanel: Event-based product analytics with funnels retention and cohort analysis

Fathom Analytics logo

Fathom Analytics

Simple privacy-first analytics with no cookies and full GDPR/CCPA compliance

Category
Analytics
Subcategory
Web Analytics
Pricing
$15/mo (100K views)
Tier
paid
analyticsweb analytics
Mixpanel logo

Mixpanel

Event-based product analytics with funnels retention and cohort analysis

Category
Analytics
Subcategory
Product Analytics
Pricing
Free (20M events/mo) / Growth $28/mo
Tier
free
analyticsproduct analytics

Key differences

DimensionFathom AnalyticsMixpanel
Pricing Model$15/mo (100K views) (paid)Free (20M events/mo) / Growth $28/mo (free)
PlatformWeb AnalyticsProduct Analytics
Capabilitiesweb analyticsproduct analytics

Choose Fathom Analytics if...

  • You need the premium features Fathom Analytics offers

Choose Mixpanel if...

  • Mixpanel is free to get started

Community pros and cons

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Frequently asked questions

Is Fathom Analytics or Mixpanel better for beginners?
Both tools are accessible. Fathom Analytics and Mixpanel are similar in approachability — try both and see which workflow clicks.
Which is cheaper, Fathom Analytics or Mixpanel?
Mixpanel (Free (20M events/mo) / Growth $28/mo) is the more affordable option. Fathom Analytics ($15/mo (100K views)) costs more but may offer additional features.
Can I use Fathom Analytics and Mixpanel together?
Fathom Analytics and Mixpanel serve similar roles, so most teams pick one. However, some developers prototype in one and build production code in the other.

Verdict

Both Fathom Analytics and Mixpanel are strong analytics options. Your choice depends on pricing preferences, platform requirements, and workflow fit.

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