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Amplitude vs Mixpanel

Amplitude and Mixpanel are both analytics tools. Amplitude: Product analytics platform with behavioral cohorts experimentation and CDP Mixpanel: Event-based product analytics with funnels retention and cohort analysis

Amplitude logo

Amplitude

Product analytics platform with behavioral cohorts experimentation and CDP

Category
Analytics
Subcategory
Product Analytics
Pricing
Free (50K MTU) / Plus $49/mo
Tier
free
analyticsproduct analytics
Mixpanel logo

Mixpanel

Event-based product analytics with funnels retention and cohort analysis

Category
Analytics
Subcategory
Product Analytics
Pricing
Free (20M events/mo) / Growth $28/mo
Tier
free
analyticsproduct analytics

Key differences

DimensionAmplitudeMixpanel
PricingFree (50K MTU) / Plus $49/moFree (20M events/mo) / Growth $28/mo

Choose Amplitude if...

  • Amplitude fits your specific workflow and team preferences

Choose Mixpanel if...

  • Mixpanel fits your specific workflow and team preferences

Community pros and cons

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Frequently asked questions

Is Amplitude or Mixpanel better for beginners?
Both tools are accessible. Amplitude and Mixpanel are similar in approachability — try both and see which workflow clicks.
Which is cheaper, Amplitude or Mixpanel?
Both have a free pricing model. Amplitude: Free (50K MTU) / Plus $49/mo. Mixpanel: Free (20M events/mo) / Growth $28/mo. Compare their specific plans to find the best value.
Can I use Amplitude and Mixpanel together?
Amplitude and Mixpanel serve similar roles, so most teams pick one. However, some developers prototype in one and build production code in the other.

Verdict

Both Amplitude and Mixpanel are strong analytics options. Your choice depends on pricing preferences, platform requirements, and workflow fit.

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